How are you marketing to your current clients?
The low hanging fruit of your business.
Most businesses spend a large chunk of their marketing time on trying to gain new clients, assuming that all is fine and dandy for the existing ones.
They often don’t realise that a client 'not' lost is a client gained.
It’s good to think outside the square in keeping their attention and loyalty.
And that by having a strategy to hold onto those existing clients, and strengthening long-term relationships, can result in additional prospective clients through their referrals to your business.
By avoiding unconsidered need, and not adding value, you put the relationship at risk.
What happens then is you leave the door open for them to find a solution you already offer from one of your competitors...
Some tactics for marketing to retain existing customers and clients:
• Plenty of follow-up calls and emails offering client support.
• Ensure your client is added onto a predefined series of onboarding emails.
• Sharing product/service-focused tutorial style blogs, videos, webinars to add value.
• Ask them questions, get feedback, and lean on front-line staff to keep a pulse on opportunity.
Three reasons to market to your existing clients:
• To Increase Retention
• To Increase Revenue
• To Increase Sales Through Client Support = Referrals
What are you doing for your current clients and customers?
How are you staying top of mind and building a relationship with them?
I enjoy working with B2B owners to create and maintain ways of engaging with their clients – they often know what needs doing but they don't have the time or know-how – I can make it happen.
Let's have a chat about how we can work together to find solutions in making your marketing work better for you and your business.
I look forward to hearing from you.
They often don’t realise that a client 'not' lost is a client gained.
It’s good to think outside the square in keeping their attention and loyalty.
And that by having a strategy to hold onto those existing clients, and strengthening long-term relationships, can result in additional prospective clients through their referrals to your business.
By avoiding unconsidered need, and not adding value, you put the relationship at risk.
What happens then is you leave the door open for them to find a solution you already offer from one of your competitors...
Some tactics for marketing to retain existing customers and clients:
• Plenty of follow-up calls and emails offering client support.
• Ensure your client is added onto a predefined series of onboarding emails.
• Sharing product/service-focused tutorial style blogs, videos, webinars to add value.
• Ask them questions, get feedback, and lean on front-line staff to keep a pulse on opportunity.
Three reasons to market to your existing clients:
• To Increase Retention
• To Increase Revenue
• To Increase Sales Through Client Support = Referrals
What are you doing for your current clients and customers?
How are you staying top of mind and building a relationship with them?
I enjoy working with B2B owners to create and maintain ways of engaging with their clients – they often know what needs doing but they don't have the time or know-how – I can make it happen.
Let's have a chat about how we can work together to find solutions in making your marketing work better for you and your business.
I look forward to hearing from you.