Design is a thought process

Design is a thought process, and it takes time to build an eye for it, just like any other craft.

A quote from Steve Jobs:

“Design is not just what it looks like and feels like. Design is how it works.”

A lot of people can become confused by the idea that good design simply means it looks pretty. Sure, beauty is one aspect of good design, and in general terms what you should aim for, but not all designs that are good are beautiful. Good design is both functional and beautiful, but can sometimes be ‘ugly’. Boldness can be ugly & functional; Beauty can be pretty & functional.

What I take into consideration when designing:

Good design is

  • aesthetic
  • useful
  • unobtrusive
  • honest
  • understandable
  • innovative
  • thorough down to the last detail

Elements of Design

  • Line
  • Shape
  • Direction
  • Size
  • Texture
  • Color

Principles of Design

  • Balance
  • Alignment
  • Contrast
  • Proximity
  • Repetition
  • Space


Photo by Med Badr Chemmaoui on Unsplash