Customer Engagement Strategy - What Do You Use?
Do you have a customer engagement strategy for your business?
What marketing channels do you use to engage with them?
Are you using Email Marketing?
We’ve heard that email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, when it is convenient for them.
It’s a lively and effective way to connect with people. Just think about your own experiences – you probably receive a number of emails each week, I sure do! You read them, get inspired, learn something new, and even look forward to the next one. Email is an important part of our daily lives.
It's also a simple, effective, and low-cost way for business owners to reach a large number of customers at a low cost per message. For small-business owners on a tight budget, this makes it a better choice than traditional marketing channels.
Email is the web's currency, and everyone who is online has an active email address. While Facebook and Instagram may appear to be ubiquitous, the ongoing battle over data breaches and privacy means that many people are leaving some social media platforms...
This is not to say that social media isn't important – it is.
But the goal of social media should be to direct people back to your website or to add them to your email list.
Emails have a much longer lifespan than social media, which is one of its major advantages.
Unlike Facebook posts, which can live and die within hours, your subscribers can interact with emails for days after they are sent. I will often flag the ones with longer info and add to a folder to read later when I have more time.
Whether you realise it or not, everyone has been trained to do something with an email - reply, forwards, click-through, sign-up, or even direct purchase.
Email is a transactional medium that you can use to drive traffic to your website and, ultimately, sales. It can be used strategically to increase brand loyalty and trust.
Besides sending out your newsletters, you can also use email automation based on your customers' triggers. You can set up a sales funnel that leads your email recipients on a journey to your end goal - be that to purchase your product, or enquire about your service.
There’s no guesswork in email marketing. You can easily see how your email campaigns are performing, make changes, and improve your effectiveness. Email marketing metrics are important to remember as you monitor and measure your overall internet marketing strategy as a whole.
Despite the rise of new technology and social networks, marketers still rely on email.
Are you using your client database to its full potential?
I’ve created an E-book to help you put your E-newsletter together.
If you’d rather have someone to set up your newsletter and/or manage regular issues then I’d love to help.