Connecting at a distance
Wow, what a month of changes - thinking of you all as we navigate the months ahead.
Maybe you stalled and took it slow over these past weeks with life and business – I know I did... I managed to upskill with some courses and worked on my website and e-book.
With that in mind, I thought I would give you some encouragement to keep on with your marketing efforts – now is the time to share your knowledge, insights, tips and opinions via your blog, social media and your email marketing. Being useful is key right now so think about what your audience wants to hear and know about before posting everywhere madly.
As a business owner, your email list should be considered gold, and building your list is an essential part of maintaining and growing your business with an email marketing strategy. Part of your marketing strategy should be to send e-newsletters.
I’m sure your focus has been on business survival recently so if you feel like you’ve neglected your e-newsletter sending and it could do with a kick-start, or if you need to begin sending a newsletter, I would love to help you make use of your potential goldmine list!
Subscribers on your email list are people who will take your surveys, answer your questions when you need feedback, become raving fans for your business and potentially purchase your products and services in the future.
Reminders of the benefits of email marketing:
- Creating personalised content
- Collecting feedback and surveys
- Increasing sales
- Communicating with your audience
- Generating traffic to your website
- Sending timely campaigns
- Increasing leads
- Reaching the right people at the right time
- Producing cost-effective campaigns
- Providing more value to your audience
- Having a forum for self-promotion
- Owning your media and contact lists