Marketing Groundwork
Strategic setup and quick wins for businesses without a marketing team
If your brand feels outdated, your marketing is inconsistent, or you’re missing out on better leads, Marketing Groundwork gives you the strategy, tools, and practical support to fix what’s not working and build a stronger foundation for growth.
Marketing shouldn’t be an afterthought. It should be a growth driver.
When your marketing is clear, consistent, and aligned with your business goals, it does more than just “look good.”
It builds trust, generates better leads, supports sales and gives you more control over how your business grows.
But when it’s neglected or disconnected?
You start losing opportunities without even realising it.
A strong marketing foundation helps you
• Attract the right clients without chasing them.
• Show up consistently across every channel.
• Build credibility with decision-makers.
• Support your team with the tools they need to sell and promote.
• Spend less time guessing and more time growing.
That’s what Marketing Groundwork is here to do.
When you’ve outgrown DIY marketing, but aren’t ready to hire in-house
Your business has grown, but your marketing hasn’t kept up.
What used to be good enough now feels dated, inconsistent, or just not doing the job.
Maybe your website hasn’t been touched in years.
Maybe your brand no longer reflects the quality of your work.
Or maybe you're tired of throwing something together at the last minute - again.
Without a dedicated team, marketing gets passed around… and eventually pushed aside.
Marketing Groundwork is built for this stage of business.
It’s the support you need when:
- You know your business delivers real value but your marketing doesn’t show it.
- Your branding, website, or messaging no longer match who you are today.
- You’re losing leads to competitors with sharper, more consistent marketing.
- You want to improve your marketing without the overhead of hiring in-house.
"Terri was recommended to me when I was developing my website at the very beginning of my business. After a conversation about the business I was starting, she created a logo that I love, designed a website that represents me, and taught me how to manage my website.
Over the past two years she has put visuals to a range of my work: an infographic, a conference power point presentation, recipes, Instagram posts, and most recently a complete refresh of my website.
When I don’t know exactly what I want, Terri asks good questions and listens carefully until I can give her the information she needs. When I know exactly what I want, Terri ‘gets it’ quickly and delivers in a timely manner. She works collaboratively, which lets me be good at what I do and her be good at what she does.
I enjoy working with Terri and trust her professional expertise and instincts."
JO PANNABECKER
Elders At My Table
What’s included in Marketing Groundwork
Marketing Groundwork is about fixing what’s not working, strengthening what is, and giving your business a marketing foundation that actually supports growth.
Here’s what it looks like:
Marketing Audit & Discovery
We start by reviewing your current brand, website, marketing materials, and digital presence. We also talk through your business goals, ideal clients, and what’s getting in the way of growth.
You can’t improve what you haven’t assessed. So, this step gives us clarity on what’s working, what’s missing, and where to focus first, so we’re solving the right problems.
After the audit, we’ll sit down and discuss your action plan - where to focus our time and effort getting you quick wins for marketing (and growing) your business.
Most of my clients need work on these areas of their marketing.
6-Month Marketing Blueprint
You’ll get a clear, tailored plan showing where to focus your marketing efforts next, and in what order, so you can keep the momentum going.
You walk away with a clear plan you can implement internally, hand to a team member, or continue building with us.
Brand Refresh
A dated or inconsistent brand can quietly erode trust. A modern, cohesive brand helps you show up professionally and attract the kind of clients you actually want to work with.
If your brand no longer reflects the quality of your work, I update key elements, including logo, colours, and visual identity to match the business you’ve become.
Website Optimisation
Your website is often your first impression. It’s essential that it works hard: engaging the right visitors, encouraging them to stay longer, and turning them into qualified leads.
I refine your existing website - not a full rebuild, but targeted improvements to content, design, user experience, and SEO.
Lead Generation Setup
Instead of relying on word of mouth or cold outreach, having a lead magnet to build your email list gives you a simple, repeatable system for attracting the right people and staying in touch while they make buying decisions.
This includes creating or improving a lead magnet, building a conversion-focused landing page, and setting up basic email automation to capture and nurture leads.
Social Media Strategy & Templates
Even occasional, well-branded social content builds credibility. Let’s make it easier to stay visible without scrambling for what to post.
I provide a simple content plan and branded post templates to help you build a more consistent presence on the platforms that matter most to your industry.
Here’s how we get started
Book a Call
We’ll talk through where your business is at, what’s not working with your marketing, and what kind of support will make the biggest difference.
Get a Tailored Proposal
We begin with an audit and strategy session to identify quick wins and set the direction for long-term improvements, so you start seeing progress early.
Kick Off With Confidence
You’ll receive a clear, customised outline of what we’ll work on, what it will cost, and how we’ll move forward.
"Terri is committed, nimble and seriously focused on providing excellent service. A quality businesswoman, creative, responsive and always operates with integrity. Terri has worked with us for over 10 years and continues to provide services for our online documents, print newsletter and website updates and maintenance. You will not be disappointed."
PETER WILSON
MCM – Marine Construction Management
Simple, strategic support, priced to fit your business needs
Marketing Groundwork starts with a one-time audit and strategy session:
$2,500 +gst
From there, your action plan is tailored to your needs, with pricing based on the level of support and deliverables involved.
Build a stronger foundation for growth
- Get clarity on what’s holding your marketing back, and how to fix it.
- Modernise your brand and digital presence to reflect your professionalism.
- Start attracting higher-quality leads (instead of chasing them).
- Spend less time managing marketing, and more time running your business.
- Feel confident knowing your growth is supported by a clear, strategic plan.
TG Design
Marketing and design support.
Clear. Consistent. On-brand. Without the overheads.