Fall in love with Print all over again!
Remember the internet is not your only stream of marketing, and while it may be ‘instant’ it’s often not long term like the way print can be.
Print is not a way of replacing the online approach, but to supplement an online campaign with a well-crafted tangible factor can be its mission.
A printed piece of promotional material mustn’t just look good it must feel good too - that’s definitely the one thing the internet can’t do, and print can take advantage of!
Using a printed item to drive people to your online content means you’re making the best of both worlds.
There are lots of different stock these days that can be printed with digital machines like the metallic stock, and there’s even stock made from rock and concrete! If you’re into heavy recycling (excuse the pun he he!)
Along with finishes like spot UV, embossing, debossing, foiling, die cutting, and with binding options like saddle stitching, wiro binding, perfect binding, singer sewing, Chicago screws – using combinations of these can make your items achieve their full potential.
Many printers have existing die-line cutting formes available making it a little bit cheaper than creating a new forme.
I received a promo box from The Print Guys with samples of print ideas – these are great to show my clients, to be able to touch and see what options there are.
Love a counter stand they had in the box – printed both sides and designed to ship flat.
And Postcards printed on textured or metallic stock (a selection in the blog image) – really show off the imagery in a different way. And who doesn’t like getting snail mail?
Postcards can be a great way of ‘wetting the appetite’ and encourage connection by carrying web and social media addresses, and also encouraging store visits.
Plus they hang around for a long time, like on a pin board or fridge door, if it uses awesome imagery!
So 'Fall in love with Print all over again', and develop that special piece to connect with your customers.
If you need help in putting something together - or if you want to look at your options with samples - I would love to help you.